Intellectual Property (‘IP’) is the backbone of 21stcentury commerce, protecting innovation and encouraging research and development. It is heading for some dramatic changes following the Gowers review and increased international pressure to ensure harmonisation and global consistency. Our team knows that the protection of IP rights requires proper planning at the developmental stages, constant review and vigilance during product launch stages and swift, decisive and informed action where IP rights are infringed or threatened.
Information Technology (‘IT’) is intrinsically linked with IP in that it essentially concerns the development of means to exchange information. E-commerce is increasingly falling foul of IP regulation particularly because IP was not designed with rapidly changing IT in mind and there are a number of unintended consequences arising from the different methods.
The internet provides increasing opportunities both for legitimate business to expand and develop their brand and products but also for pirates and fraudsters to hi-jack established brands for their own short term gain. Our team can assist in preventing, detecting and resolving IP and IT issues.
Our IP/IT team is always available to provide information and advice and has given seminars to business leaders outlining key areas of concern from a commercial as well as legal perspective.”
For further advice please contact Ben Hopps.